The Essentials of Production House Bid Mgmt
An invaluable half-day training course designed to help marketing and cross-functional team members better understand the production house bid process.
If you rely on large-scale video to support your brand, the cost for production house services is more than likely taking up a very large portion of your production budget.
Unfortunately, our work continues to show that advertisers are consistently and unknowingly overpaying for these services by as much as 25% or more.
While there are many reasons for this inefficiency, it is primarily driven by the fact that production house costs remain one of the least understood budget areas and as a result there is an over-reliance on creative partners to manage these costs.
This course was developed to help organizations better understand and manage these costs.
The course will cover 6 areas:
An overview of the Production House landscape
The bidding process and potential pitfalls
Understanding and evaluating an AICP bid
Optimizing the bid process
Negotiation Tactics & Change Management
Measurement - Tracking critical KPIs
The End Result
At the end of the course participants will have:
An improved understanding of the bid process
Greater awareness of areas that can drive inefficiency
Better perspective on how to optimize internal processes
Knowledge that will empower them as decision-makers
The course is ideal for marketing and/or cross-functional teams at all levels who together are responsible for production and execution of large-scale video.
It can be conducted for large or small groups either virtually or on-site.