An invaluable half-day training course designed to help marketing and cross-functional team members better understand the production house bid process. 

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Background

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If you rely on large-scale video to support your brand, the cost for production house services is more than likely taking up a very large portion of your production budget.

 

Unfortunately, our work continues to show that advertisers are consistently and unknowingly overpaying for these services by as much as 25% or more. 

 

While there are many reasons for this inefficiency, it is primarily driven by the fact that production house costs remain one of the least understood budget areas and as a result there is an over-reliance on creative partners to manage these costs. 

 

This course was developed to help organizations better understand and manage these costs.

 

Course Overview

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The course will cover 6 areas:

 

1. An overview of the Production House landscape

2. The bidding process and potential pitfalls 

3. Understanding and evaluating an AICP bid

4. Optimizing the bid process

5. Negotiation Tactics & Change Management 

6. Measurement - Tracking critical KPIs  

 

The End Result

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At the end of the course participants will have:

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• An improved understanding of the  bid process 

• Greater awareness of areas that can drive inefficiency

• Better perspective on how to optimize internal processes

• Knowledge that will empower them as decision-makers

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Course Details

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Target Audience:

The course is ideal for marketing and/or cross-functional teams at all levels who together are responsible for production and execution of large-scale video. 

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Length:

Half- Day

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Location:    

It can be conducted for large or small groups either virtually or on-site.