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The Essentials of Production House Bid Mgmt

An invaluable half-day training course designed to help marketing and cross-functional team members better understand the production house bid process. 


If you rely on large-scale video to support your brand, the cost for production house services is more than likely taking up a very large portion of your production budget.


Unfortunately, our work continues to show that advertisers are consistently and unknowingly overpaying for these services by as much as 25% or more. 


While there are many reasons for this inefficiency, it is primarily driven by the fact that production house costs remain one of the least understood budget areas and as a result there is an over-reliance on creative partners to manage these costs. 


This course was developed to help organizations better understand and manage these costs.


Course Overview

The course will cover 6 areas:


  1. An overview of the Production House landscape

  2. The bidding process and potential pitfalls 

  3. Understanding and evaluating an AICP bid

  4. Optimizing the bid process

  5. Negotiation Tactics & Change Management 

  6. Measurement - Tracking critical KPIs  


The End Result

At the end of the course participants will have:

  • An improved understanding of the  bid process 

  • Greater awareness of areas that can drive inefficiency

  • Better perspective on how to optimize internal processes

  • Knowledge that will empower them as decision-makers

Course Details

Target Audience:

The course is ideal for marketing and/or cross-functional teams at all levels who together are responsible for production and execution of large-scale video. 


Half- Day


It can be conducted for large or small groups either virtually or on-site.

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